UK time is: 05:28:41
Vital Login
Social Login

Choose your club

Other Sites

Network Navigation

Vital Partners

'If It's Football, It's Vital'

Liverpool: Reds Extend Standard Chartered Deal

Liverpool Football Club have announced a two-year extension to their existing contract with shirt sponsors Standard Chartered Bank...

Standard Chartered will remain Liverpool's main sponsor beyond the 2013-14 season outlined in the original deal.

The club's new agreement with the bank, whose logo has appeared on Liverpool's kits since July 2010, will run until the end of the 2015-16 season with the option to extend further.

Although no financial details have been released it is expected the revised contract will see a slight increase in the 20 million a year the Reds currently receive.

Commenting on the extended tie-up, Billy Hogan, chief commercial officer at Anfield, told Liverpoolfc.com: "When Standard Chartered first came on board we knew we found a partner that shares our passion for community and desire to make a positive difference. We are delighted to announce the extension of our partnership, which shows the belief and continued commitment to the work that we are doing together and the values that we share."

Peter Sands, group chief executive of Standard Chartered PLC, said: "Our sponsorship of Liverpool Football Club has proved successful for both parties and we are delighted to be extending our partnership.

"Liverpool are hugely popular in the markets where we do business, and we are excited about the opportunity to continue to work with this fantastic club and their passionate fans."

Comendably, over the three years of the partnership to date, a number of award-winning social responsibility campaigns have been devised by the two parties to highlight global issues such as preventable blindness, empowerment for girls and HIV awareness.



Click here to see Vital Liverpool's summer 2013 transfer rumours



Follow me on Twitter @superbag

Not a Vital Liverpool member? It's 100% free to join & only takes a few moments to sign up. Click here to become a member or alternatively simply sign in using Social Media!




Use your social login to comment on front page articles. Login using you Facebook, Twitter, Google or LinkedIn accounts and have your say!



Click here to join in the debate on the club forum.

The Journalist

Writer: Gavin John Day Mail feedback, articles or suggestions

Date:Friday July 19 2013

Time: 8:09AM

 

Have Your Say

Log in...
with your social network     OR     with your Vital account

Recent Liverpool Articles

Stats: Liverpool v Swansea City (Wednesday October 29 2014)

Vital Report: Liverpool 0-0 Hull City (Sunday October 26 2014)

Stats: Liverpool v Hull City (Sunday October 26 2014)

Liverpool: LFC vs. Hull City Team News (Saturday October 25 2014)

Archived Liverpool Articles

List All Vital Liverpool Articles
Have your say
Click here to suggest an article
Click here to suggest a poll

Vital Members League (view all)

League Results (view all)

League Table (view table)

Team P W D L GD Pts
4. West Ham 9 5 1 3 5 16
5. Arsenal 9 3 5 1 4 14
6. Swansea 9 4 2 3 3 14
7. Liverpool 9 4 2 3 1 14
8. Man Utd 9 3 4 2 3 13
9. Everton 9 3 3 3 2 12
10. Hull City 9 2 5 2 0 11

Breaking League News

Swansea Hopeful Sigurdsson & Ki Will Return
Swansea : 30/10/2014 20:52:00
Swansea City Have Fernandez Red Card Rescinded
Swansea : 30/10/2014 20:44:00
Irvine Expecting Tough Leicester Encounter
WBA : 30/10/2014 17:12:00
Varela Resumes Full Training
WBA : 30/10/2014 17:07:00
Koeman Delighted With Second Stoke Win
Southampton : 30/10/2014 16:55:00

Current Site Poll (view all polls)

Who Will Win vs. Newcastle United?
Suggested By:  The Bagman
Newcastle United 0%
Liverpool 50%
Draw 50%