Writer: Gavin Kelley-Day
Date:Friday July 19 2013
Liverpool Football Club have announced a two-year extension to their existing contract with shirt sponsors Standard Chartered Bank...
Standard Chartered will remain Liverpool's main sponsor beyond the 2013-14 season outlined in the original deal.
The club's new agreement with the bank, whose logo has appeared on Liverpool's kits since July 2010, will run until the end of the 2015-16 season with the option to extend further.
Although no financial details have been released it is expected the revised contract will see a slight increase in the £20 million a year the Reds currently receive.
Commenting on the extended tie-up, Billy Hogan, chief commercial officer at Anfield, told Liverpoolfc.com: "When Standard Chartered first came on board we knew we found a partner that shares our passion for community and desire to make a positive difference. We are delighted to announce the extension of our partnership, which shows the belief and continued commitment to the work that we are doing together and the values that we share."
Peter Sands, group chief executive of Standard Chartered PLC, said: "Our sponsorship of Liverpool Football Club has proved successful for both parties and we are delighted to be extending our partnership.
"Liverpool are hugely popular in the markets where we do business, and we are excited about the opportunity to continue to work with this fantastic club and their passionate fans."
Comendably, over the three years of the partnership to date, a number of award-winning social responsibility campaigns have been devised by the two parties to highlight global issues such as preventable blindness, empowerment for girls and HIV awareness.
|Not a Vital Liverpool member? It's 100% free to join & only takes a few moments to sign up. Click here to become a member or alternatively simply sign in using Social Media!|
Date:Friday July 19 2013
Liverpool: Weekly Injury Table (Friday September 4 2015)
Liverpool: The Weekly LFC News Update (Friday September 4 2015)
Liverpool: VL's August 2015 Player Of The Month (Wednesday September 2 2015)
Liverpool: Live LFC Transfer Deadline Day Blog (Tuesday September 1 2015)
Liverpool: Borini Joins Sunderland (Monday August 31 2015)
Liverpool: Transfer Deadline Day Tomorrow (Monday August 31 2015)
Liverpool: 'We Were Disappointing' - Rodgers (Sunday August 30 2015)
Stats: Liverpool v West Ham United (Saturday August 29 2015)
Liverpool: Team News - West Ham United (Home) (Saturday August 29 2015)
Liverpool: Lawro Predicts 2015-16 - West Ham (Home) (Saturday August 29 2015)
|5. Man Utd||4||2||1||1||1||7|
|8. West Ham||4||2||0||2||3||6|
|Williams Wins Man of the Match vs Manchester United
» Swansea : 04/09/2015 20:37:00
|Shelvey To Start For England vs San Marino
» Swansea : 04/09/2015 20:19:00
|Southampton's 25 Man Premier League Squad
» Southampton : 04/09/2015 18:38:01
|Romeu On Win & Competition
» Southampton : 04/09/2015 18:35:01
|Pellegrini Confident On Attacking Options
» Man City : 04/09/2015 18:02:01