Writer: Gavin John Day
Date:Friday July 19 2013
Liverpool Football Club have announced a two-year extension to their existing contract with shirt sponsors Standard Chartered Bank...
Standard Chartered will remain Liverpool's main sponsor beyond the 2013-14 season outlined in the original deal.
The club's new agreement with the bank, whose logo has appeared on Liverpool's kits since July 2010, will run until the end of the 2015-16 season with the option to extend further.
Although no financial details have been released it is expected the revised contract will see a slight increase in the £20 million a year the Reds currently receive.
Commenting on the extended tie-up, Billy Hogan, chief commercial officer at Anfield, told Liverpoolfc.com: "When Standard Chartered first came on board we knew we found a partner that shares our passion for community and desire to make a positive difference. We are delighted to announce the extension of our partnership, which shows the belief and continued commitment to the work that we are doing together and the values that we share."
Peter Sands, group chief executive of Standard Chartered PLC, said: "Our sponsorship of Liverpool Football Club has proved successful for both parties and we are delighted to be extending our partnership.
"Liverpool are hugely popular in the markets where we do business, and we are excited about the opportunity to continue to work with this fantastic club and their passionate fans."
Comendably, over the three years of the partnership to date, a number of award-winning social responsibility campaigns have been devised by the two parties to highlight global issues such as preventable blindness, empowerment for girls and HIV awareness.
|Not a Vital Liverpool member? It's 100% free to join & only takes a few moments to sign up. Click here to become a member or alternatively simply sign in using Social Media!|
Date:Friday July 19 2013
Liverpool: Anfield Expansion Moves A Step Closer (Thursday April 17 2014)
Liverpool: Sturridge In Fitness Race (Thursday April 17 2014)
Liverpool: Manchester City Drop Points! (Wednesday April 16 2014)
Liverpool: Flanagan Set For England Call (Wednesday April 16 2014)
Liverpool: Mini-Derby Ends In A Draw (Tuesday April 15 2014)
Liverpool: Diame Still On The Wanted List? (Tuesday April 15 2014)
Liverpool: The 25th Anniversary Of Hillsborough (Tuesday April 15 2014)
Liverpool: 'Nothing Is Ours Yet' - Gerrard (Monday April 14 2014)
Liverpool: City Result Is Already Meaningless! (Monday April 14 2014)
Liverpool: Next Game Remains Key - Rodgers (Monday April 14 2014)
|6.||Patrick Ó Fearghasa||5|
|7.||I Bling Red||3|
|3. Man City||33||22||5||6||+54||71|
|7. Man Utd||33||17||6||10||+18||57|
|Mulumbu Wins WBADSC Award
» WBA : 17/04/2014 21:53:00
|Olsson amp; Morrison Boost?
» WBA : 17/04/2014 21:48:00
|The Ped Report City 2-2 Sunderland
» Man City : 17/04/2014 21:41:00
|Poch - Villa Isn't Just Revenge
» Southampton : 17/04/2014 21:33:00
|Bolasie Looking For Strong Finish
» Crystal Palace : 17/04/2014 21:18:00
|Pulis Delighted With Everton Victory
» Crystal Palace : 17/04/2014 21:10:00
|Palacegate Saga Continues
» Cardiff : 17/04/2014 20:54:00