Vital Football

Latest Liverpool FC News

Liverpool: Reds Remain 9th In Money List

Liverpool: Reds Remain 9th In Money List

Despite a lack of European football last season Liverpool FC have retained their 9th place in the Deloitte Football Money League...

The 2013 instalment of auditing firm Deloitte's Football Money League has provided encouraging reading for Liverpool FC.

Despite a lack of European football last season and the club's continued absence from the lucrative Champions League, which has now stretched into its fourth season, the Reds managed to grow revenue by £5.1m (3%) compared to the previous year.

Total revenues for the season 2011-2012 equalled £188.7m with matchday revenue contributing an impressive £4.3m to the increase.

Income from this revenue stream grew by 11% to £42.5m, with the loss of European matchday revenue offset by two successful domestic cup runs and an increase in season ticket costs.

The figure comes even though the Reds played three fewer home matches than in 2010-2011 (24 compared with 27). Average home league attendances rose by 3%, and average revenue per match was up from £1.5m to £1.9m.

This performance still pales into significance compared to domestic rivals Manchester United, Chelsea and Arsenal however. Therefore the club's confirmation in October 2012 that it plans to redevelop Anfield from its current capacity of 45,000 to 60,000 remains a necessity.

Another area of income to see growth was commercial revenue which totalled £80.2m - an increase of £2.8m (4%). This number was driven largely by the impact of the new kit manufacturer deal with Warrior Sports, worth a reported £25m per season over a six year period.

Alongside the existing shirt sponsorship deal with Standard Chartered, the Warrior agreement underlines Liverpool's commercial potential and a number of new global partnerships with companies such as Chevrolet, Paddy Power and Garuda Indonesia, show the Liverpool brand's enduring legacy and worldwide reach remains strong.

Elsewhere, broadcast revenue of £63.3m (€78.2m) was a decrease of £2m (3%), due primarily to a lack of UEFA distributions associated to European competitions.

Liverpool's eighth-place Premier League finish unsurprisingly resulted in reduced Premier League distributions of £54.4m, compared with £55.2m the previous year.

The top 20 in the list was comprised entirely of teams from the big five leagues - England, Italy, Spain, France and Germany. Real Madrid led the way for an eighth straight year (£430.4m total revenue) ahead of Barcelona and Manchester United.

Liverpool were fifth highest amongst teams based in England with Chelsea (5th), Arsenal (6th) and Manchester City (7th) also above the Reds.

Overall, the revenue of the top 20 clubs in the list is said to have rose 10% to 4.8bn euros.

Vital Verdict
The figures make for pretty good reading considering the large amount of money generated by European football and a high Premier League finishing position. A lot of credit must go to the people who work behind the scenes such as the commercial and matchday teams for increasing revenue even though on-field performances have been erratic. With the prudent, business-like way the owners Fenway Sports Group are now running the club it is highly likely revenue will continue to increase going forward. The new Premier League broadcast deal will further help but to climb up this particular table Liverpool undoubtedly still need an increase to stadium capacity and a return to the Champions League. Overall profit/loss will also be boosted by the continued clear-out of ineffective high earning playing staff such as Joe Cole and Alberto Aquilani. Revenue is of course only part of this bigger financial picture, as the Reds look to improve on the loss of £49.4m recorded in the last financial year, but it is a good sign the club is on the right track.

Follow me on Twitter @superbag

Not a Vital Liverpool member? It's a 100% free to join and get involved. Plus it only takes a few moments to sign up. Click here to become a member now!

Win FREE pizza with Vital Football!
Select your team and get 50% off if they score twice.
www.papajohns.co.uk/football



Click here to join in the debate on the club forum.

Writer:Gavin Kelley-Day
Date:Thursday January 24 2013
Time: 8:26AM

Login to post a comment

Recent Liverpool Articles

Liverpool: Team News 15/16 - Swansea City (Away)

The line-ups are in ahead of this lunchtime's Premier League fixture between Swansea City and Liverpool at the Liberty Stadium

Liverpool: Stats Preview 15/16 - Swansea City (Away)

A selection of the best facts and stats as Liverpool prepare to take on Swansea City at the Liberty Stadium

Liverpool: Lawro Predicts 15/16 - Swansea City (Away)

Former Anfield defender Mark Lawrenson looks ahead to Sunday's Premier League fixture between Swansea City and Liverpool

Liverpool: Ref Watch 15/16 - Swansea City (Away)

The lowdown on the man in the middle for Sunday's trip to Swansea City

Archived Vital Liverpool Articles

Vital Liverpool articles from

Site Journalists

Gavin Kelley-Day
Editor email
Profile

Current Poll (see more polls)

Who Will Reach The Europa League Final?
Suggested By: Editor
Liverpool88%
Villarreal12%
ScoopDragon Premier League Network Sites

League Table

# Team P W D L Pts. GD
1 Leicester City 36 22 11 3 77 30
2 Spurs 35 19 12 4 69 39
3 Arsenal 36 19 10 7 67 25
4 Man City 36 19 7 10 64 30
5 Man Utd 35 17 9 9 60 12
6 West Ham 35 15 14 6 59 17
7 Southampton 36 16 9 11 57 14
8 Liverpool 35 15 10 10 55 11
9 Stoke 36 13 9 14 48 -14
10 Chelsea 34 12 11 11 47 7
11 Everton 35 10 14 11 44 6
12 Watford 35 12 8 15 44 -6
13 Swansea 36 11 10 15 43 -13
14 WBA 36 10 11 15 41 -14
15 AFC Bournemouth 36 11 8 17 41 -20
16 Crystal Palace 36 10 9 17 39 -10
17 Newcastle 36 8 9 19 33 -25
18 Sunderland 35 7 11 17 32 -18
19 Norwich 35 8 7 20 31 -26
R Aston Villa 36 3 7 26 16 -45
Latest F1 News
Latest Vital Boxing News

Recent Liverpool Results (view all)

Liverpool Fixtures (view all)

May 7 2016 3:00PM : Watford (H)
Barclays Premier League
May 11 2016 8:00PM : Chelsea (H)
Barclays Premier League
May 15 2016 3:00PM : West Bromwich Albion (a)
Barclays Premier League

Vital Members League Table

RankNamePoints
1.BigRed831