Vital Football

Latest Liverpool FC News

Liverpool: Reds Remain 9th In Money List

Liverpool: Reds Remain 9th In Money List

Despite a lack of European football last season Liverpool FC have retained their 9th place in the Deloitte Football Money League...

The 2013 instalment of auditing firm Deloitte's Football Money League has provided encouraging reading for Liverpool FC.

Despite a lack of European football last season and the club's continued absence from the lucrative Champions League, which has now stretched into its fourth season, the Reds managed to grow revenue by £5.1m (3%) compared to the previous year.

Total revenues for the season 2011-2012 equalled £188.7m with matchday revenue contributing an impressive £4.3m to the increase.

Income from this revenue stream grew by 11% to £42.5m, with the loss of European matchday revenue offset by two successful domestic cup runs and an increase in season ticket costs.

The figure comes even though the Reds played three fewer home matches than in 2010-2011 (24 compared with 27). Average home league attendances rose by 3%, and average revenue per match was up from £1.5m to £1.9m.

This performance still pales into significance compared to domestic rivals Manchester United, Chelsea and Arsenal however. Therefore the club's confirmation in October 2012 that it plans to redevelop Anfield from its current capacity of 45,000 to 60,000 remains a necessity.

Another area of income to see growth was commercial revenue which totalled £80.2m - an increase of £2.8m (4%). This number was driven largely by the impact of the new kit manufacturer deal with Warrior Sports, worth a reported £25m per season over a six year period.

Alongside the existing shirt sponsorship deal with Standard Chartered, the Warrior agreement underlines Liverpool's commercial potential and a number of new global partnerships with companies such as Chevrolet, Paddy Power and Garuda Indonesia, show the Liverpool brand's enduring legacy and worldwide reach remains strong.

Elsewhere, broadcast revenue of £63.3m (€78.2m) was a decrease of £2m (3%), due primarily to a lack of UEFA distributions associated to European competitions.

Liverpool's eighth-place Premier League finish unsurprisingly resulted in reduced Premier League distributions of £54.4m, compared with £55.2m the previous year.

The top 20 in the list was comprised entirely of teams from the big five leagues - England, Italy, Spain, France and Germany. Real Madrid led the way for an eighth straight year (£430.4m total revenue) ahead of Barcelona and Manchester United.

Liverpool were fifth highest amongst teams based in England with Chelsea (5th), Arsenal (6th) and Manchester City (7th) also above the Reds.

Overall, the revenue of the top 20 clubs in the list is said to have rose 10% to 4.8bn euros.

Vital Verdict
The figures make for pretty good reading considering the large amount of money generated by European football and a high Premier League finishing position. A lot of credit must go to the people who work behind the scenes such as the commercial and matchday teams for increasing revenue even though on-field performances have been erratic. With the prudent, business-like way the owners Fenway Sports Group are now running the club it is highly likely revenue will continue to increase going forward. The new Premier League broadcast deal will further help but to climb up this particular table Liverpool undoubtedly still need an increase to stadium capacity and a return to the Champions League. Overall profit/loss will also be boosted by the continued clear-out of ineffective high earning playing staff such as Joe Cole and Alberto Aquilani. Revenue is of course only part of this bigger financial picture, as the Reds look to improve on the loss of £49.4m recorded in the last financial year, but it is a good sign the club is on the right track.

Follow me on Twitter @superbag

Not a Vital Liverpool member? It's a 100% free to join and get involved. Plus it only takes a few moments to sign up. Click here to become a member now!



Click here to join in the debate on the club forum.

Writer:Gavin Kelley-Day
Date:Thursday January 24 2013
Time: 8:26AM

Login to post a comment

Recent Liverpool Articles

Liverpool: Reds Persevere To Beat Palace

A frustrating afternoon at Anfield has a positive ending as a single Sadio Mane strike proves enough to defeat Crystal Palace

Stats: Liverpool v Crystal Palace

All the stats from Liverpool (1) vs (0) Crystal Palace, Anfield, 19/08/2017, 3.00pm BST Att: 53,138

Liverpool: Confirmed Teams 17/18 - Palace (Home)

The line-ups are in ahead of today's Premier League fixture with Crystal Palace at Anfield

Liverpool: Stats Preview 17/18 - Crystal Palace (Home)

A selection of the key facts, figures and statistics ahead of Liverpool's first 2017/18 Premier League home fixture against Crystal Palace

Archived Vital Liverpool Articles

Vital Liverpool articles from

Site Journalists

Gavin Kelley-Day
Editor email
Profile

Current Poll (see more polls)

Who Was MOTM vs. Crystal Palace (Home)?
Suggested By: Editor
Simon Mignolet0%
Joe Gomez0%
Joel Matip20%
Ragnar Klavan20%
Andrew Robertson60%
Jordan Henderson0%
James Milner0%
Georginio Wijnaldum0%
Sadio Mane0%
Roberto Firmino0%
Daniel Sturridge0%
Mohamed Salah (sub)0%
Dominic Solanke (sub)0%
Dejan Lovren (sub)0%
ScoopDragon Premier League Network Sites
The Vital Football Members League
Latest F1 News
Latest Vital Boxing News
Vital Football Comment

Recent Liverpool Results (view all)

Liverpool Fixtures (view all)

Vital Members League Table

RankNamePoints
1.sirtee776
2.BigRed833
3.Peter Barron11
Write for Vital Football